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<p>Dear Underdog Writing Community,</p><p>We’re excited to announce another employee spotlight blog to celebrate an extraordinary individual whose dedication to excellence and commitment to community service have made an impact – Ryan Gable. With over two decades of experience in the real estate industry, Ryan is not only a trusted real estate professional but also a compassionate advocate for positive change in the community.</p><p>As the founder and owner of StartingPoint Realty in Schaumburg, IL, Ryan has built a strong reputation in the real estate industry. Since its inception in 2004, StartingPoint Realty has been synonymous with integrity, education, and personalized service. Specializing in assisting first-time homebuyers, downsizers, and new investors, Ryan and his team have helped countless individuals and families achieve their real estate goals with confidence and peace of mind.</p><p>But Ryan's impact extends far beyond the confines of the real estate office. He is deeply committed to giving back to the community through various philanthropic initiatives and community service projects. Through his leadership and dedication, Ryan has made a significant difference in the lives of those around him, embodying the spirit of service and compassion. Join us as we explore Ryan's journey, the values that drive StartingPoint Realty, and the positive impact they continue to make in the community.</p><h3>Ryan Gable: A Beacon of Excellence in Real Estate</h3><figure id="figure-akenl1t1bglskbukbr"><img id="akenl1t1bglskbukbr" src="https://cdn.durable.co/shutterstock/36vK0ygyOX0VXzzp8gqjRwIiHcF5OXdDMUS0YiuCWG3Q59kEGZTrI3MaecsDnekM.jpeg" alt="home shape wood model on wood table with green nature background" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/shutterstock/36vK0ygyOX0VXzzp8gqjRwIiHcF5OXdDMUS0YiuCWG3Q59kEGZTrI3MaecsDnekM.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Since its establishment in 2004, StartingPoint Realty has been a testament to Ryan's unwavering commitment to excellence and integrity in the real estate industry. As the founder and owner, Ryan has led StartingPoint Realty with a vision of providing exceptional service, personalized attention, and expert guidance to clients throughout Schaumburg, IL and the Chicagoland area. With over two decades of experience in the real estate market, Ryan possesses a deep understanding of the intricacies of buying, selling, and investing in real estate. His expertise, coupled with his dedication to client satisfaction, has earned StartingPoint Realty a reputation as a trusted advisor and partner in the real estate journey.</p><p>At StartingPoint Realty, Ryan and his team specialize in assisting first-time homebuyers. Their focus on this niche market allows them to provide tailored solutions and guidance to clients who may be navigating the real estate process for the first time. From educating clients about the various aspects of homeownership to helping them find the perfect property that meets their needs and budget, Ryan and his team go above and beyond to ensure a seamless and stress-free experience for every client.</p><p>But beyond the transactions and deals, what truly sets StartingPoint Realty apart is its commitment to building lasting relationships with clients. Ryan believes in the power of trust, transparency, and open communication, and these values are reflected in every interaction with clients. Whether it's answering questions, addressing concerns, or providing support throughout the real estate process, Ryan and his team are dedicated to being a trusted partner and resource for their clients every step of the way. As Ryan looks to the future, he remains steadfast in his commitment to upholding the values of excellence and integrity that have defined StartingPoint Realty since its inception.</p><h3>Earning Recognition: StartingPoint Realty's Torch Award for Ethics</h3><figure id="figure-ra94r8nabglskbxyzh"><img id="ra94r8nabglskbxyzh" src="https://cdn.durable.co/blocks/47ke5TlDvZcm1ccX5A4A5jJ397PAUj6btgsQsVPlgAmHRbxD8GopZgKurL5GCgC0.jpg" alt="2021 Torch Award for Ethics" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 3/2; object-position: undefined undefined;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/47ke5TlDvZcm1ccX5A4A5jJ397PAUj6btgsQsVPlgAmHRbxD8GopZgKurL5GCgC0.jpg" data-mce-style="aspect-ratio: 3/2; object-position: undefined undefined;"></figure><p>In addition to its dedication to excellence in real estate and community service, StartingPoint Realty has been recognized for its outstanding level of ethics and integrity in all of its business dealings. In 2021, StartingPoint Realty was honored to receive the prestigious Torch Award for Ethics from the Better Business Bureau (BBB) of Chicago and Northern Illinois.</p><p>The Torch Award is a symbol of excellence in business ethics and is awarded to companies that demonstrate a commitment to upholding the highest standards of integrity, honesty, and trustworthiness. StartingPoint Realty was one of only nine businesses in the Chicago area to receive this award in 2021, a testament to its unwavering dedication to ethical business practices and exemplary customer service. This prestigious accolade underscores StartingPoint Realty's commitment to treating clients, partners, and employees with honesty, fairness, and respect, and exemplifies its dedication to building lasting relationships based on trust and transparency. Through its continued adherence to ethical business practices and its unwavering commitment to putting clients first, StartingPoint Realty will continue to set the standard for excellence in the real estate industry and beyond.</p><h3>Making a Positive Impact Beyond Real Estate</h3><p>Ryan's dedication to making a difference extends far beyond the realm of real estate. As a passionate advocate for community service and philanthropy, Ryan is deeply involved in various initiatives aimed at uplifting and supporting those in need. One such initiative close to Ryan's heart is the Bikes &amp; Music nonprofit organization.</p><p>Founded by Ryan and his wife Carrie, Bikes &amp; Music is a testament to their shared commitment to giving back to the community and making a positive impact in the lives of others. The organization's mission is simple yet profound: to provide children in need with access to bicycles and musical instruments to promote happiness, well-being, and personal development. Through Bikes &amp; Music, Ryan and his team refurbish donated bicycles and musical instruments, organize instructional workshops and group events, and collaborate with local nonprofits to distribute these resources to children across Chicagoland. By fostering a love for cycling and music, Ryan hopes to empower children to pursue their passions, overcome obstacles, and reach their full potential.</p><h3>Continuing the Journey of Service and Excellence</h3><p>Ryan's dedication to service has left an incredible mark on both the real estate industry and the communities he serves. Through StartingPoint Realty, Ryan has empowered countless individuals and families to achieve their real estate goals with confidence and peace of mind. Beyond his accomplishments in real estate, Ryan's involvement in initiatives like Bikes &amp; Music demonstrates his unwavering commitment to making a positive impact. As Ryan looks to the future, he remains dedicated to upholding the values that have defined his career and his contributions to the community. With a continued focus on giving back and making a difference, Ryan's journey of service and excellence is sure to inspire others to join him in creating a brighter, more compassionate world for all.</p><h3>How Underdog Writing Supports StartingPoint Realty</h3><p>In the ever-evolving landscape of real estate, having a strong online presence is crucial for success. That's where Underdog Writing comes in. As a trusted partner of StartingPoint Realty, Underdog Writing plays a vital role in helping revamp and improve their website through expert blog writing and updated website copy. With a deep understanding of the real estate industry and a commitment to delivering high-quality content, Underdog Writing collaborates closely with Ryan and the team at StartingPoint Realty to create engaging and informative blog posts that resonate with their target audience. From highlighting market trends and local insights to providing valuable tips and advice for homebuyers and sellers, Underdog Writing's content helps position StartingPoint Realty as a trusted authority in the real estate market.</p><h3>Connect with Ryan and StartingPoint Realty</h3><figure id="figure-fjn6e5ih3mlskbzrt2"><img id="fjn6e5ih3mlskbzrt2" src="https://cdn.durable.co/blocks/18fcIcA2Zgpmv5iE5vsyU2xyAMSBa3GnEFK9RpgFCKJNszmPE8ACEtKB5VbmUGXG.png" alt="SPR Logo" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 3/2; object-position: 55% 55%;" data-corners="default" data-aspect="3:2" data-caption="" data-positionX="55%" data-positionY="55%" data-fullWidth="false"/></figure><p>For those looking to buy or sell real estate in Schaumburg and the surrounding areas, Ryan Gable and the team at StartingPoint Realty are here to help. Additionally, follow Ryan's social channels to stay updated on the latest news and initiatives from StartingPoint Realty and their ongoing efforts to make a difference in the community.</p><p>(847) 942-6952</p><p><a href="mailto:ryangable@startingpointrealty.com" data-mce-href="mailto:ryangable@startingpointrealty.com">ryangable@startingpointrealty.com</a></p><p><a data-mce-href="https://www.linkedin.com/company/startingpointrealty/" href="https://www.linkedin.com/company/startingpointrealty/" target="_blank" rel="noopener">LinkedIn&nbsp;</a></p><p><a data-mce-href="https://x.com/startingpoint?s=21" href="https://x.com/startingpoint?s=21" target="_blank" rel="noopener">Twitter/X&nbsp;</a></p><p><a data-mce-href="https://www.instagram.com/startingpointrealty?igsh=MWtrcGZkczFncXZiNw==" href="https://www.instagram.com/startingpointrealty?igsh=MWtrcGZkczFncXZiNw==" target="_blank" rel="noopener">Instagram&nbsp;</a></p><p><a data-mce-href="https://youtube.com/@StartingPointRealty?si=yoriy1LhRoKlEy-v" href="https://youtube.com/@StartingPointRealty?si=yoriy1LhRoKlEy-v" target="_blank" rel="noopener">YouTube&nbsp;</a></p><p><a data-mce-href="https://yelp.to/VWLpblwQ1B" href="https://yelp.to/VWLpblwQ1B" target="_blank" rel="noopener">Yelp&nbsp;</a></p><p><a data-mce-href="https://www.facebook.com/startingpointrealty?mibextid=ibOpuV" href="https://www.facebook.com/startingpointrealty?mibextid=ibOpuV" target="_blank" rel="noopener">Facebook&nbsp;</a></p><p><a data-mce-href="https://pin.it/c7I34nKaK" href="https://pin.it/c7I34nKaK" target="_blank" rel="noopener">Pinterest&nbsp;</a></p><p><strong>Bikes &amp; Music</strong></p><p>https://bikesandmusic.org/</p><p><a data-mce-href="https://www.instagram.com/bikesandmusicorg?igsh=MW13a3dzM21uajA1dw==" href="https://www.instagram.com/bikesandmusicorg?igsh=MW13a3dzM21uajA1dw==" target="_blank" rel="noopener">Instagram&nbsp;</a></p><p><a data-mce-href="https://www.facebook.com/bikesandmusicorg?mibextid=ibOpuV" href="https://www.facebook.com/bikesandmusicorg?mibextid=ibOpuV" target="_blank" rel="noopener">Facebook&nbsp;</a></p><p>Best,&nbsp;</p><p>The Underdog Writing Team</p><p><br></p><p><br></p>

Ryan Gable – Guiding Homebuyers and Making a Difference in the Community

<p><br></p><p>Email marketing is a powerful tool for businesses to connect with their audience, build brand awareness, and drive sales. With the right strategy, email marketing can be a highly effective way to engage customers and prospects. In this blog post, we'll explore the key components of successful email marketing campaigns and how businesses can leverage this channel to achieve their marketing goals.</p><h2>The Importance of Email Marketing</h2><p>Email marketing allows businesses to reach their target audience directly in their inbox. Unlike social media or other digital marketing channels, email provides a more personalized way to connect with customers. It also offers the opportunity to deliver tailored content, promotions, and updates to a captive audience.</p><h3>Building an Email List</h3><p>One of the first steps in email marketing is building a quality email list. This involves collecting email addresses from website visitors, customers, and prospects who have opted in to receive communications from your business. Growing a robust email list is essential for reaching a larger audience and increasing the potential impact of your email campaigns.</p><h3>Creating Compelling Content</h3><p>Once you have a solid email list, the next step is to create compelling content that resonates with your audience. Whether it's a newsletter, promotional offer, or informational update, the content of your emails should be relevant, valuable, and engaging. Visual content, such as images and videos, can also enhance the impact of your emails.</p><figure id="figure-635d1xlfrdls7tlh72"><img id="635d1xlfrdls7tlh72" src="https://cdn.durable.co/shutterstock/aWry24rqiyi6VQiBzq4lQVNkUtITEQ7bu21ArXIdFh3beKoD2CE4qbnIfLYfrThf.jpeg" alt="Contact us symbol in businessman hand, Businessman showing " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/shutterstock/aWry24rqiyi6VQiBzq4lQVNkUtITEQ7bu21ArXIdFh3beKoD2CE4qbnIfLYfrThf.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Segmentation and Personalization</h3><p>Segmenting your email list based on demographics, behaviors, or interests allows for personalized messaging that can significantly improve engagement and conversion rates. Personalization can include using the recipient's name, referencing past purchases, or tailoring content based on their preferences. This level of customization can make a substantial difference in the effectiveness of your email campaigns.</p><h3>Measuring and Optimizing</h3><p>Tracking the performance of your email campaigns is crucial for understanding what resonates with your audience and what can be improved. Key metrics to monitor include open rates, click-through rates, conversion rates, and overall engagement. For example, a study by Experian shows that subject lines with an emoji increased open rates by 56%, as compared to text only subject lines. By analyzing this data, businesses can optimize their email marketing strategies to achieve better results over time.</p><figure id="figure-cf8aladan8ls7tljaj"><img id="cf8aladan8ls7tljaj" src="https://images.unsplash.com/photo-1603791440384-56cd371ee9a7?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMXx8ZW1haWwlMjBtYXJrZXRpbmclMjBhbmFseXRpY3N8ZW58MHx8fHwxNzA3MDcwMzI4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="email marketing analytics" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1603791440384-56cd371ee9a7?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMXx8ZW1haWwlMjBtYXJrZXRpbmclMjBhbmFseXRpY3N8ZW58MHx8fHwxNzA3MDcwMzI4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Automation and Integration</h3><p>Implementing email marketing automation can streamline the process of sending targeted messages at the right time. Automation allows for the creation of drip campaigns, welcome sequences, and other automated workflows that can nurture leads and drive conversions. Integrating email marketing with other marketing platforms, such as CRM systems or e-commerce platforms, can also enhance the effectiveness of your campaigns.</p><h3>Compliance and Best Practices</h3><p>It's essential for businesses to adhere to email marketing best practices and regulations, such as obtaining consent for sending emails, providing an easy way to unsubscribe, and adhering to anti-spam laws. Following these guidelines not only ensures compliance but also helps maintain a positive reputation with your audience.</p><p>When executed strategically, email marketing can be an extremely valuable asset for businesses looking to engage, nurture, and convert leads and customers. By focusing on building a quality email list, creating compelling content, personalizing messaging, and continuously optimizing campaigns, businesses can harness the power of email marketing to achieve their marketing objectives. If you're interested in learning more about how email marketing can help your business grow, <a data-mce-href="https://underdogwriting.com/contact" href="https://underdogwriting.com/contact">contact our team</a> at Underdog Writing today!</p>

How Email Marketing Can Help Small Businesses Grow

<h2><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Dean Tielbur – A Partner, Leader, and Community Champion</span></h2><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Dear Underdog Writing Community,</span></p><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Today, we are thrilled to shine a spotlight on a remarkable partner who embodies the essence of empowerment, leadership, and community impact – Dean Tielbur. As the franchise owner for Northern Illinois, Dean takes pride in his role as not just a businessman but also as a husband, father, and a dedicated leader within school fundraising.</span></p><h3><strong>Dean Tielbur: A Franchise Owner Making a Difference</strong></h3><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Dean Tielbur, the driving force behind Apex Leadership in Northern Illinois, stands as a testament to the transformative power of passion and leadership. His commitment to the community goes beyond business; it's a personal dedication to making a positive impact on the lives of students, educators, and families. Dean works in the following cities in Northern Illinois and would love to help your school run a successful fundraiser:&nbsp;</span></p><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Arlington Heights, Rolling Meadows, Des Plaines, Glenview, Golf, Kenilworth, Mount Prospect, Prospect Heights, Palatine, Skokie, Techny, Winnetka, Schaumburg, Evanston, Barrington, Cary, Crystal Lake, Fox River Grove, Grayslake, Island Lake, Lake Zurich, Wauconda</span></p><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">As a franchise owner, Dean leads with a vision that extends far beyond the bottom line. He takes pride in his Apex staff and the events they organize, providing not just fundraising opportunities but also fostering fun, fitness, and a sense of community within local schools.</span></p><h3><strong>Empowering Communities through Fun, Fitness, and Fundraising</strong></h3><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">At Apex Leadership Co., the mission is clear: make school fundraising not only effective but also an unforgettable experience for students. Whether it's Elementary Schools with engaging leadership lessons, exhilarating Fun Runs, challenging Obstacle Courses, vibrant Glow Runs held indoors, or the lively Dance Remix events, Apex Leadership ensures that every student is included, and every activity leaves a lasting impression.</span></p><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">For Middle Schools and Jr. High Schools, Apex Leadership Co. introduces an exciting 'Pay to Play' event, infusing energy with Color Games and Apex Games. While leadership lessons take a backseat, the thrill of participation and community-building takes the spotlight. In parallel, Apex Leadership Co. extends its impact through Anython events, reaching beyond school walls to clubs, teams, and sports. It's not just about fundraising; it's about building skills for sports and contributing to the community.</span></p><figure id="figure-llyg530boalrihnegk"><img id="llyg530boalrihnegk" src="https://cdn.durable.co/blocks/1eEjS0LxCSA9nObT1ljbY7KA7bK2eXprn3augEEOHB6v7nTYDN954CG33xuIkENC.jpg" alt="Picture of Apex Leadership 2023/2024 POWER Theme" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: 50% center;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="null" data-mce-src="https://cdn.durable.co/blocks/1eEjS0LxCSA9nObT1ljbY7KA7bK2eXprn3augEEOHB6v7nTYDN954CG33xuIkENC.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 50% center;"></figure><h3><strong>Underdog Writing's Role in Dean's Journey</strong></h3><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">As the wordsmiths behind Underdog Writing, we've had the honor of weaving the narrative that showcases the heart and soul of Dean's journey with Apex Leadership Co. Through meticulous content creation, we've strived to amplify not only the unique approach to fundraising but also the leadership and community spirit that Dean brings to every event.</span></p><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">From spotlighting the excitement of the Glow Run to capturing the essence of the Color Games, our team at Underdog Writing has worked hand-in-hand with Dean Tielbur to translate his vision into words that resonate. We've witnessed the power of fun, leadership, and community come together, and we're proud to be part of the journey.</span></p><h3><strong>Connect with Dean Tielbur</strong></h3><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">For any inquiries about Apex Leadership events and fundraisers in Northern Illinois, please feel free to connect with Dean. Also, make sure to follow Dean’s socials to learn more about Apex Leadership and to see the resounding success Dean and Apex Leadership have on the community. Reach out to him on:</span></p><ul><li style="font-weight: 400;" aria-level="1" data-mce-style="font-weight: 400;"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Phone: 847-951-8532</span></li><li style="font-weight: 400;" aria-level="1" data-mce-style="font-weight: 400;"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Email: </span><a href="mailto:dean.tielbur@apexleadershipco.com" data-mce-href="mailto:dean.tielbur@apexleadershipco.com"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">dean.tielbur@apexleadershipco.com</span></a></li><li style="font-weight: 400;" aria-level="1" data-mce-style="font-weight: 400;"><a href="https://www.instagram.com/deantielbur?igsh=YjIzajkxZGdzZ3Vs&amp;utm_source=qr" data-mce-href="https://www.instagram.com/deantielbur?igsh=YjIzajkxZGdzZ3Vs&amp;utm_source=qr"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Instagram</span></a></li><li style="font-weight: 400;" aria-level="1" data-mce-style="font-weight: 400;"><a href="https://www.facebook.com/ApexLeadershipCompanyIL" data-mce-href="https://www.facebook.com/ApexLeadershipCompanyIL"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Facebook: Apex Leadership Co. Illinois</span></a></li><li style="font-weight: 400;" aria-level="1" data-mce-style="font-weight: 400;"><a href="https://www.facebook.com/AnythonIL" data-mce-href="https://www.facebook.com/AnythonIL"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Facebook: Anython Illinois</span></a></li><li style="font-weight: 400;" aria-level="1" data-mce-style="font-weight: 400;"><a href="https://www.linkedin.com/in/deantielbur/?utm_source=share&amp;utm_campaign=share_via&amp;utm_content=profile&amp;utm_medium=ios_app" data-mce-href="https://www.linkedin.com/in/deantielbur/?utm_source=share&amp;utm_campaign=share_via&amp;utm_content=profile&amp;utm_medium=ios_app"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">LinkedIn</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">&nbsp;</span></li><li style="font-weight: 400;" aria-level="1" data-mce-style="font-weight: 400;"><a href="https://twitter.com/deantielbur?s=21" data-mce-href="https://twitter.com/deantielbur?s=21"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Twitter/X</span></a></li><li style="font-weight: 400;" aria-level="1" data-mce-style="font-weight: 400;"><a href="https://www.youtube.com/@DeanTielbur-ApexLeadersh-ev9wv" data-mce-href="https://www.youtube.com/@DeanTielbur-ApexLeadersh-ev9wv"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">YouTube&nbsp;</span></a></li></ul><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Here's to leadership, empowerment, and the unwavering spirit of Dean Tielbur and Apex Leadership Co.</span></p><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Warm regards,</span></p><p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">The Underdog Writing Team</span></p>

Client Spotlight: Dean Tielbur

Paper with clipboard on wooden table writing SEO

<h2>Understanding SEO Copywriting</h2><p>SEO copywriting is a specialized form of writing that involves creating compelling, valuable content that targets specific keywords so that it ranks highly in search engine results. It's an essential skill for anyone looking to boost their online presence and drive more traffic to their website. However, SEO copywriting is not just about stuffing your content with keywords. It's a delicate balance of writing for both search engines and human readers. Let's break down the do's and dont's of effective SEO copywriting.</p><figure id="figure-b7k74ddq2mlr2ehmos"><img id="b7k74ddq2mlr2ehmos" src="https://cdn.durable.co/shutterstock/1biHGlt138vIthEu3wwiswe9VtCt2D5XOUolUe2yt0fKz4BxEq494FiVgpLFddOl.jpeg" alt="SEO Search engine optimization concept Paper notes on a dark background with inscriptions" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/36hTqhu0YqHAoH5riNditgqyw2wq4xqV1JXsPFP02vIozWOwTcRj32tRyROcWf79.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>The Do's of SEO Copywriting</h2><h3>1. Do Keyword Research</h3><p>Before you start writing, it's crucial to know what keywords your target audience is using to find content similar to yours. Use tools like Google Keyword Planner or SEMrush to find relevant, high-volume keywords. Remember, the goal is to rank highly for keywords that your potential customers are actually searching for.</p><h3>2. Write Quality Content</h3><p>Quality content is king in the world of SEO. Your content needs to be engaging, informative, and useful to your readers. This not only helps to improve your search engine rankings but also builds trust and authority with your audience. <strong>Never sacrifice the quality of your content for the sake of SEO.</strong></p><h3>3. Use Keywords Naturally</h3><p>Once you've identified your target keywords, incorporate them naturally into your content. They should fit seamlessly into your sentences and not disrupt the flow of your writing. This makes your content more readable and enjoyable for your audience.</p><h2>The Dont's of SEO Copywriting</h2><h3>1. Don't Keyword Stuff</h3><p>While it's important to include keywords in your content, overdoing it can actually harm your SEO efforts. This is known as keyword stuffing, and it's a practice that search engines heavily penalize. <strong>Always aim for a natural, reader-friendly use of keywords.</strong></p><figure id="figure-om4o7ml1vmlr2ehyt9"><img id="om4o7ml1vmlr2ehyt9" src="https://images.unsplash.com/photo-1593626242406-e279431fb5be?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMXx8S2V5d29yZCUyMHN0dWZmaW5nfGVufDB8fHx8MTcwNDU2NTg1NHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="Keyword stuffing" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1593626242406-e279431fb5be?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxMXx8S2V5d29yZCUyMHN0dWZmaW5nfGVufDB8fHx8MTcwNDU2NTg1NHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>2. Don't Ignore Meta Descriptions</h3><p>Meta descriptions are brief summaries of your content that appear in search engine results. They play a significant role in attracting users to click on your page. Therefore, always ensure you write compelling, keyword-rich meta descriptions for every page and post on your website.</p><h3>3. Don't Forget About Readability</h3><p>Finally, always keep your content's readability in mind. Break up your text into manageable chunks, use subheadings, bullet points, and images to make your content easier to digest. A good user experience can significantly boost your SEO rankings.</p><p>SEO copywriting is a crucial skill for anyone looking to improve their online visibility. By following these do's and dont's, you can create content that both your audience and search engines will love. Looking for SEO copywriting services to help your business grow? <a data-mce-href="https://underdogwriting.com/contact" href="https://underdogwriting.com/contact">Reach out to Underdog Writing today</a> to learn more about our services and how we can help you. We look forward to talking with you!</p>

The Do's and Dont's of SEO Copywriting

<h2>Understanding SEO: A Comprehensive Guide</h2><p>Search Engine Optimization, or SEO, is a digital marketing strategy that businesses all over the world use to enhance their online visibility. It's a collection of techniques designed to help your website rank higher in search engine results, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.</p><figure id="figure-4hz1l45wvrlo738ys7"><img id="4hz1l45wvrlo738ys7" src="https://images.unsplash.com/photo-1494888427482-242d32babc0b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMnx8c2VvJTJCc3RyYXRlZ3l8ZW58MHx8fHwxNjk4MzE4OTQyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="seo strategy" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1494888427482-242d32babc0b?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyMnx8c2VvJTJCc3RyYXRlZ3l8ZW58MHx8fHwxNjk4MzE4OTQyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>The Importance of SEO</h2><p>SEO is essential because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. It's also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.</p><h3>Organic Search</h3><p>Organic search is a huge part of most businesses' website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. <strong>Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others</strong>. This is not to say that all search engines don't contribute to a brand's visibility — they do — it's just that Google owns about 75 percent of the overall search market. It's the clear-cut leader and thus its guidelines are important to follow.</p><figure id="figure-otcrai4d7wlo739kj2"><img id="otcrai4d7wlo739kj2" src="https://images.unsplash.com/photo-1532372320572-cda25653a26d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxvcmdhbmljJTJCc2VhcmNofGVufDB8fHx8MTY5ODMxODk3MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="organic search" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1532372320572-cda25653a26d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxvcmdhbmljJTJCc2VhcmNofGVufDB8fHx8MTY5ODMxODk3MHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h2>SEO Best Practices</h2><p>There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Here are some best practices to follow:</p><ol><li>Improve your website's user experience.<br></li><li>Focus on both short-tail and long-tail keywords.</li><li>Go into detail with your content.</li><li>Update your content regularly.</li></ol><h3>Content is King</h3><p>It's no secret that SEO and content are directly linked. After all, how can you create more organic traffic for your website without fresh, quality content? <strong>Content is king</strong> when it comes to SEO. It's arguably the most important part of an SEO strategy. You should aim to create content that is helpful, informative, and easy for readers to digest. Your content should also be unique and relevant to your business.</p><figure id="figure-7gvqhsrvlo73a7of"><img id="7gvqhsrvlo73a7of" src="https://images.unsplash.com/photo-1501504905252-473c47e087f8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8Y29udGVudCUyQmNyZWF0aW9ufGVufDB8fHx8MTY5ODMwNjQwMXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="MacBook Pro near white open book" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1501504905252-473c47e087f8?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxN3x8Y29udGVudCUyQmNyZWF0aW9ufGVufDB8fHx8MTY5ODMwNjQwMXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>SEO and Mobile</h2><p>With the rise of mobile devices, SEO has had to adapt. Mobile SEO is all about offering an exceptional user experience, with a website that is easy to navigate on a small screen, content that is easy to consume, and a site that loads quickly. Google's mobile-first index means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings.</p><figure id="figure-i0wmfh2bpclo73agn5"><img id="i0wmfh2bpclo73agn5" src="https://images.unsplash.com/photo-1432888622747-4eb9a8efeb07?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNHx8bW9iaWxlJTJCc2VvfGVufDB8fHx8MTY5ODMxOTAxMnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="mobile seo" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1432888622747-4eb9a8efeb07?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxNHx8bW9iaWxlJTJCc2VvfGVufDB8fHx8MTY5ODMxOTAxMnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>SEO is a complex field that requires ongoing learning and adaptation. However, the benefits of a well-executed SEO strategy are well worth the effort. A high-ranking website not only brings in more traffic but also instills trust in your audience and positions you as a leader in your field. So, start optimizing today and reap the rewards tomorrow.</p>

Understanding SEO: A Comprehensive Guide

<h2>Understanding the Importance of Headlines</h2><p>Your headline is the first thing your audience sees, and it can make or break whether your content gets read. An engaging headline not only grabs attention but also sets the tone for the rest of your content. It's crucial to invest time and thought into crafting headlines that will intrigue, inform, and invite your readers to delve deeper.</p><figure id="figure-y6qosbeh1flm92h5qs"><img id="y6qosbeh1flm92h5qs" src="https://images.unsplash.com/photo-1663009752542-f7cfc12ee048?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxoZWFkbGluZSUyMGltcG9ydGFuY2V8ZW58MHx8fHwxNjk0MDg1MDEyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="headline importance" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1663009752542-f7cfc12ee048?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxoZWFkbGluZSUyMGltcG9ydGFuY2V8ZW58MHx8fHwxNjk0MDg1MDEyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Knowing Your Audience</h2><p>Understanding your audience is a key factor in writing engaging headlines. What interests them? What problems are they trying to solve? What language do they use? When you know who your audience is, you can write headlines that speak directly to them, making your content more appealing.</p><h2>Tips for Writing Engaging Headlines</h2><h3>Keep it Simple and Direct</h3><p>Often, the most effective headlines are the simplest. Avoid industry jargon, and use clear, concise language. Your readers should immediately understand what they will gain from reading your content.</p><figure id="figure-ogijn1hk3elm92he29"><img id="ogijn1hk3elm92he29" src="https://images.unsplash.com/photo-1449247709967-d4461a6a6103?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzfHxzaW1wbGUlMjBoZWFkbGluZXxlbnwwfHx8fDE2OTQwODUwMjN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="simple headline" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://images.unsplash.com/photo-1449247709967-d4461a6a6103?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzfHxzaW1wbGUlMjBoZWFkbGluZXxlbnwwfHx8fDE2OTQwODUwMjN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Use Numbers and Lists</h3><p>Headlines with numbers or lists, such as "5 Tips for..." or "The Top 10...", are incredibly effective. They promise a quick, easy read and immediately let the reader know what to expect.</p><h3>Ask a Question</h3><p>Asking a question in your headline can be a great way to engage your readers. It sparks curiosity and encourages them to read on to find the answer.</p><figure id="figure-idz93slo3dlm92hkw5"><img id="idz93slo3dlm92hkw5" src="https://images.unsplash.com/photo-1523585194149-ce7fb1c87544?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyN3x8cXVlc3Rpb24lMjBoZWFkbGluZXxlbnwwfHx8fDE2OTQwODUwMzJ8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="question headline" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://images.unsplash.com/photo-1523585194149-ce7fb1c87544?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyN3x8cXVlc3Rpb24lMjBoZWFkbGluZXxlbnwwfHx8fDE2OTQwODUwMzJ8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9;"></figure><h3>Use Powerful Words</h3><p>Words are powerful tools that can evoke emotion and drive action. Using powerful and descriptive words in your headlines can make them more enticing and persuasive.</p><p>Writing engaging headlines that grab attention is both an art and a science. By understanding your audience, keeping your headlines simple and direct, using numbers and lists, asking questions, using powerful words, and testing your results, you can craft headlines that will draw readers in and keep them engaged with your content.</p>

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Client Spotlight: Dean Tielbur

The Do's and Dont's of SEO Copywriting

Understanding SEO: A Comprehensive Guide

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